‘Dear john Letter’ campaign

For those wonder what the Dear John Letter was all about...

The goal of the ‘Dear john Letter’ campaign is to discourage sexual exploitation in the community, raise awareness, and encourage participation in the promotion of community safety.

If you’re sick and tired of ‘john’ and his ways – Tweet and blog to your heart’s content! On April 25th, write your own message to ‘john’ in the comment section on www.TransformingEdmonton.ca and Tweet him using the hash tag #Dearjohn.

Let’s let him know the relationship is over – we’re moving on and he should too. You are invited to attend the unveiling of the campaign on April 25, 2012 at 11:00 a.m. on the South corner of 90 Street and 118 Avenue. The Neighbourhood Empowerment Team, We Believe in 118, and CEASE will bring greetings and unveil the signs featuring messages from the Dear ‘john’ letters.

The ‘dear john’ project will consist of three main components:
1. The ‘Dear john Letter’ (a break up letter from the community to ‘john’) will be posted on www.TransformingEdmonton.ca April 25th and will serve as the central point for information.
2. Signs featuring messages from the Dear ‘john’ letter will be unveiled along 118 Avenue April 25, 2012. Signs will act as mobile deterrents, and will routinely change locations so as to capitalize on their visual impact.
3. The public will be encouraged to write their own message to ‘john’ in the comment section on www.TransformingEdmonton.com and Tweet him using the hashtag #Dearjohn.

Cora