After Goldman placed her order, Erasmus joked to his friends, “Imagine if Michelle ever bought something!” They all laughed, he recalls.
At the Delhi Fashion Week in March, designer Atsu Sekhose asked Erasmus to design pieces to accent his Fall/Winter line of luxury dresses. “The whole look was bang on with the clothes. It blended very well. I wanted to make a statement,” says Sekhose. And Erasmus’ matte black line was intricate yet modern. “It’s not comical or something very outlandish. I’m looking forward to doing something with him for Spring/Summer also.”
He finds good design far more intriguing than the high-price value of materials. But Indian buyers often opt for pieces that retain value over time. “At the end of the day, you can melt down your gold necklace and it’s still worth as much. What are you going to do with expensive costume jewellery?”
He does want to move to using more semi-precious material and creating a small section of new lines that use real gold threads and pearls to appeal to his Indian clientele. But even with that concession, he’s still unsure about whether the country is ready to embrace costume jewellery quite yet. “This is not a criticism but the Indian middle class is still emerging. They want Yves St Laurent...not an un-known designer,” he says.
Wow! the entire St Erasmus Nizam range is absolutely gorgeous, have been looking for somewhere to buy in U.K. I think because of this focus, the St Erasmus name is set to rise and his jewellery become more widely available. I found the exact piece worn by M Obama finally - on this website: http://www.jewellery4.co.uk/jewellery-shop/details/pink-flower-statement-necklace/212/ stock will be in soon and I for one cannot wait...